American Crew, a division of Revlon Professional Brands, was excited about its upcoming marketing campaign and needed to introduce it at a meeting of senior executives. The goal was to build excitement for the campaign across the company in both their US and European markets.
There was a problem – time. Photography was not completed and the meeting date could not be moved.
The project consisted of a custom 2 color silk screened binder, 48 body pages with gatefolds, and 12 perforated postcards with photos that required extensive color balancing and retouching. With the time limitation, hard proofs was not an option. Revlon relied on Active’s color management skills and our understanding of American Crew’s brand standards to meet their expectations. Only PDF proofs where supplied and approved.
Active produced the custom binder in less than 48 hours and with less than 24 hours to ship, the insert pages and postcards were printed on our HP Indigo press and extensive bindery operations where completed which included; scoring and folding gatefolds, drilling, perforating the postcards, collation and inserting into the binder.
Active was able to complete this project and deliver on time in less than 3 days.
When you have a project that seems impossible, think of Active, we make the impossible possible.
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